Destination Management Company (DMC) / Japan

NOTO PENINSULA

 
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Noto Peninsula

The Noto Peninsula is located in the northern part of Ishikawa prefecture, just a short drive from Kanazawa city, and stretches approximately 100 kilometres into the Sea of Japan. The peninsula is full of beautiful, natural wonders, including the only sandy beach in Japan where vehicles can drive along the water’s edge, rice terraces on steep slopes overlooking the sea, and traditional farmhouses with distinctive black roof tiles. 

Agriculture and fishing have been deeply enmeshed in the local culture for centuries, and the ideal geographical conditions of the region ensure that the Noto Peninsula is a veritable treasure trove of culinary delights.

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Keta Taisha Shrine

Pray for true love at Keta Taisha Shrine, one of the most important shrines of the area, which is nestled in highly sacred woods.

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Notojima Island

Sustainable agriculture and a slow-paced lifestyle represent Notojima Island at its core. Cycle through its beautiful sights and stop for a friendly chat with the locals.

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Senmaida rice fields

Admire the sights of Shiroyone Senmaida rice terraces. The rice paddies facing the ocean have become a classic Japanese landscape that draws photographers from around the world.

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Ipponsugi-dori Street

Stroll through Ipponsugi-dori Street, an atmospheric shopping street in Nanao lined with ancient businesses that have flourished for several centuries.

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Wajima Kiriko Art Museum

Summer and autumn brings out the flamboyant Kiriko Taisai Festivals, famous throughout Japan. The massive lanterns can be admired year-round at the Wajima Kiriko Art Museum

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Okunoto Salt Farm Village

Okunoto Salt Farm Village is the only facility in Japan that uses the traditional technique of harvesting salt from seawater. The local sea-salt ice cream is a must-eat!

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Wajima Morning Market

Wajima Morning Market is one of the three biggest in Japan, with a history of more than 1,000 years. Stop by the famous wajima nuri laquerware stalls.

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Mitsukejima

Drive up north to Mitsukejima (“found island”), a large, uninhabited rock island shooting 28 metres out of the sea in Suzu, to admire the sunrise or take a unique afternoon stroll.

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Hatagoiwa Rocks

Hatagoiwa Rocks, a pair of sacred rocks tied together with a rope, is said to represent a married couple. Make sure to stop by Ganmon Rocks, a sea cave just a few minutes’ drive away.

 
 
 

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